Mobile Marketing is a pretty broad term.

It can be anything from having your own app, to text message marketing, to QR Codes, and on and on.

In a nutshell, mobile marketing is marketing to consumers via their mobile device. It is almost always opt-in or permission-based…meaning, the user gives you permission to market to them by downloading an app, scanning a QR Code or opting into your text marketing program.

Let’s take a look at some legitimate forms of mobile marketing…

• Text Message Marketing
• QR Codes
• Location-Based & Bluetooth Marketing
• Mobile Advertising
• In-App or In-Game Advertising