Category: Export Marketing

How to Reach Buyers on the Other Side of the Country

How Atlantic Canadian Companies Can Reach Buyers Across the Country

This blog post will be of interest to any company that has identified a new, non-local, market for your products or services. You’re export-ready, and researching the best…

Selling to New Markets: The Case for Inbound Marketing

Selling to New Markets: How Expanding Companies Can Generate Awareness, Leads & Sales

Modern digital technology has turned the buyer seller landscape on its head. In the not too distant, pre-Internet, past, a buyer’s source of information about a vendor’s products…

Plant Magazine Manufacturers' Outlook 2014

Manufacturers’ Outlook Survey 2014, by PLANT Magazine

Each year, PLANT Magazine surveys Senior Executives from Canada’s manufacturing industry for their annual Manufacturers’ Outlook Survey. For the 2014 survey (sponsored by Grant Thornton), 450 senior executives across Canada were…

How Canadian Manufacturers Can Grow Awareness of Their Products in the United States

How Canadian Manufacturers Can Grow Awareness of Their Products in the United States. Two Steps.

For some Canadian companies, opening their doors to American customers is an absolute necessity from the get-go. For others, expanding into the US market happens during a growth…

5 Things We Learned About Export Marketing at Engage 2013

At the beginning of this week I spent two days at the “Engage 2013: Succeeding in Export Marketing and Sales” conference in Saint John, NB. Over 100 business…

Succeeding in Export Marketing: Why Content is King

This week’s marketing advice was actually inspired by a video clip of David Meerman Scott, best selling author of “The New Rules of Marketing & PR”. The video…