Category: Marketing Strategy Page 1 of 2
As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads…
When it comes to marketing, any company really has three options to get it done: Hire an in-house marketing person/team Make marketing the responsibility of someone already on…
“Your Ideal Customers” If you’re a regular reader of this blog that phrase isn’t new to you. I use it often. Why? Because I want to distinguish between…
At the beginning of this week I spent two days at the “Engage 2013: Succeeding in Export Marketing and Sales” conference in Saint John, NB. Over 100 business…
If you own a business in a small town you might have discovered that getting the word out and enticing people through your doors isn’t exactly easy. In…
Marketing is as important as sales because marketing is sales, and marketing supports sales. Let me explain. There’s a saying that sometimes goes around in companies that have…
Also known as “Generation Y”, Millennials are those 9 million Canadians who were born between 1980 and 2000 (13 – 33 year olds). They represent the largest generation…
My cousin Chris is a huge snowboarding enthusiast. So much so that he spent many years working on the ski hills in British Columbia. So let’s say, for…
Last week I went to the new Second Cup in Saint John. I paid $3.95 and here’s what I received in return: A chance to catch up with…
Have you ever watched an online video that talked about a product or service? If you have, you’re in the overwhelming majority – a whopping 92% of Canadian…