Category: Inbound Marketing Page 1 of 2

3 Ingredients to Creating a Lead Generating Website

3 Ingredients to Creating a Lead Generating Website

Does it seem like your website should be generating leads, but it’s not? Lots of actual traffic to your site, but few of those visitors actually contacting your…

11 Stats That Prove Your Website Can Be a Huge Source of Leads!

I love research-based stats. Stats about anything marketing and mobile technology related are part of my life. I collect them like some people collect beach glass. Not just…

How to Turn Your Website Into a Lead Generating Machine

How to Turn Your Website Into a Lead Generating Machine

Your company website can, and should, be an important source of new leads for your sales team. As you expand, and look to generate leads and sales beyond…

Take the Lead Saint John - Lessons in Lead Gen for Municipalities

Take the Lead | Lead Gen Lessons for Municipalities

Like many Atlantic Canadian companies, the city of Saint John, in New Brunswick, wants leads. So, Discover Saint John and Enterprise Saint John have teamed up to launch…

3 Reasons Why Content Marketing Makes Sense for Expanding Companies

3 Reasons Why Content Marketing Makes Sense for Expanding Companies

Content Marketing, which is a component of Inbound Marketing, refers to using content (ex. blogs, ebooks, videos) to generate awareness, leads and sales. Rather than paying to show…

Think B2B Buyers Don't Use Online Search & Social Media in Their Buying Process? Think Again.

Think B2B Buyers Don’t Use Online Search & Social Media in Their Buying Process?

Most people would probably agree that consumers use social media, company websites, reviews and online search to guide their buying decisions. And there is a lot of research…

Pudding Parfaits

How to Get More Traffic to Your Website

Who doesn’t wish their website received more traffic? Not just any visitors I hope! Visitors who are interested in, and ideally in the market to buy, your products…

"Blog" Post-It

Why Your Company Will Benefit from a Blog

Blogging is the act of writing articles and publishing them on the Internet (usually your website). You’re reading a blog post right now. And, this post is part…

Succeeding in Export Marketing: Why Content is King

This week’s marketing advice was actually inspired by a video clip of David Meerman Scott, best selling author of “The New Rules of Marketing & PR”. The video…

Why Your Website Isn’t Getting More Search Traffic

“Why isn’t our website appearing on the first page of Google?“, or some version of that question, is something I’m often asked. I assure you, if you’ve been…