For many companies and brands SMS Marketing is an extremely effective way to drive sales and customer engagement. Major players such as Coca Cola, Pepsi, Starbucks, General Mills…
Last week Apigee announced the findings of its 2012 Holiday Shopping survey of over 2,200 American adults who have used mobile apps to make purchases, and are aged 18 and…
Cup O’ Joe (aka Café Joe), one of Israel’s biggest coffee chains, has been trying out a form of location-based advertisements in their local newspaper. QR codes were…
The team over at Text Marketer in the UK has released the results of a survey they commissioned to examine consumer attitudes towards receiving text messages from corporate…
Yesterday the Atlantica Centre for the Arts in Saint John, New Brunswick, issued a press release: “New ‘Virtual College’ tackles programmer and developer shortage“. This new virtual college…
According to Google, roughly 200,000 searches take place every month for the phrase “what is mobile marketing”. Even though the products of mobile marketing are familiar to many…
Mobile marketing isn’t new to sports teams. For years, National and local level teams have recognized the power of mobile to reach, engage and ultimately sell to their…
Yes, text messaging can be used to improve your health. For example, the Center for Connected Health conducted a 6-week trial with 70 Americans. Half of the participants…
Volkwagen Mexico just launched a smart new campaign to raise awareness about the storage capacity of their commercial vans. In short, their team worked through the night to…
What do all of these brands have in common? Coca-Cola Reese’s General Mills Pepsi Macy’s Papa John’s Pizza U.S. Tennis Association Starbucks Chili’s Coors Light They all use…