Category: Mobile Marketing Page 1 of 3

SMS Marketing Without Discounts or Coupons

SMS Marketing Ideas That Don’t Involve Discounting

For many companies and brands SMS Marketing is an extremely effective way to drive sales and customer engagement.  Major players such as Coca Cola, Pepsi, Starbucks, General Mills…

Holiday Shoppers Demanding Mobile Apps

[INFOGRAPH] Why App Users Love Mobile Shopping

Last week Apigee announced the findings of its 2012 Holiday Shopping survey of over 2,200 American adults who have used mobile apps to make purchases, and are aged 18 and…

Cafe Joe Location-Based QR Code Ads

Local Business Uses QR Code to Drive Foot Traffic

Cup O’ Joe (aka Café Joe), one of Israel’s biggest coffee chains, has been trying out a form of location-based advertisements in their local newspaper. QR codes were…

Infograph: Consumer Response to Text Message Marketing

[Infograph] Consumer Response to Text Message Marketing

The team over at Text Marketer in the UK has released the results of a survey they commissioned to examine consumer attitudes towards receiving text messages from corporate…

Mobile App Development

New ‘Virtual College’ Tackles Programmer and Developer Shortage

Yesterday the Atlantica Centre for the Arts in Saint John, New Brunswick, issued a press release: “New ‘Virtual College’ tackles programmer and developer shortage“. This new virtual college…

What is Mobile Marketing

What is Mobile Marketing?

According to Google, roughly 200,000 searches take place every month for the phrase “what is mobile marketing”. Even though the products of mobile marketing are familiar to many…

How Sports Teams Use Mobile Marketing to Boost Revenue & Engage Fans

Mobile marketing isn’t new to sports teams. For years, National and local level teams have recognized the power of mobile to reach, engage and ultimately sell to their…

More People Use Sunscreen When Reminded Via Text

[STUDY] More People Use Sunscreen When Reminded Via Text

Yes, text messaging can be used to improve your health. For example, the Center for Connected Health conducted a 6-week trial with 70 Americans. Half of the participants…

Volkswagen Orange Crate QR Code

[VIDEO] Volkswagen Orange Crate QR Code

Volkwagen Mexico just launched a smart new campaign to raise awareness about the storage capacity of their commercial vans. In short, their team worked through the night to…

How Top Brands Use SMS Marketing

What do all of these brands have in common? Coca-Cola Reese’s General Mills Pepsi Macy’s Papa John’s Pizza U.S. Tennis Association Starbucks Chili’s Coors Light They all use…