3 Ingredients to Creating a Lead Generating Website

3 Ingredients to Creating a Lead Generating Website

Does it seem like your website should be generating leads, but it’s not? Lots of actual traffic to your site, but few of those visitors actually contacting your…

shopping-crowd

11 Stats That Prove Your Website Can Be a Huge Source of Leads!

I love research-based stats. Stats about anything marketing and mobile technology related are part of my life. I collect them like some people collect beach glass. Not just…

How to Reach Buyers on the Other Side of the Country

How Atlantic Canadian Companies Can Reach Buyers Across the Country

This blog post will be of interest to any company that has identified a new, non-local, market for your products or services. You’re export-ready, and researching the best…

How to Turn Your Website Into a Lead Generating Machine

How to Turn Your Website Into a Lead Generating Machine

Your company website can, and should, be an important source of new leads for your sales team. As you expand, and look to generate leads and sales beyond…

Take the Lead Saint John - Lessons in Lead Gen for Municipalities

Take the Lead | Lead Gen Lessons for Municipalities

Like many Atlantic Canadian companies, the city of Saint John, in New Brunswick, wants leads. So, Discover Saint John and Enterprise Saint John have teamed up to launch…

3 Reasons Why Content Marketing Makes Sense for Expanding Companies

3 Reasons Why Content Marketing Makes Sense for Expanding Companies

Content Marketing, which is a component of Inbound Marketing, refers to using content (ex. blogs, ebooks, videos) to generate awareness, leads and sales. Rather than paying to show…

Selling to New Markets: The Case for Inbound Marketing

Selling to New Markets: How Expanding Companies Can Generate Awareness, Leads & Sales

Modern digital technology has turned the buyer seller landscape on its head. In the not too distant, pre-Internet, past, a buyer’s source of information about a vendor’s products…

International SEO

International SEO, What Global Companies Need to Know

If your company does business across borders this post about international SEO (search engine optimization) is an important read. Naturally, a global company will want their website to…

Think B2B Buyers Don't Use Online Search & Social Media in Their Buying Process? Think Again.

Think B2B Buyers Don’t Use Online Search & Social Media in Their Buying Process?

Most people would probably agree that consumers use social media, company websites, reviews and online search to guide their buying decisions. And there is a lot of research…

The 6 Marketing Metrics Your Boss Actually Cares About

The 6 Marketing Metrics Your Boss Actually Cares About

As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads…