Inbound Marketing is the process of using content to get found by customers.  Companies engaged in inbound marketing create compelling content that draws people IN, keeps them informed, and is generally helpful and/or entertaining.

This contrasts with outbound marketing and advertising, that interrupts people with a message that is traditionally not very relevant or helpful.  Marketing to the masses is what I often call it.

Examples of Inbound Marketing include:

• Creating a Fantastic YouTube Video
• The Crosby’s Molasses Blog
• Our very own Free Marketing Advice Blog
• Udi’s Facebook Page
• Creating a Free Ebook (of interest to your target audience)
• The Lindt Pinterest Page (one of my fav brands of chocolate)
• Ensuring your website is Search Engine Optimized

Why You Should Care (3 Reasons)

1. Inbound Marketing Costs Less than Outbound Marketing

Inbound marketing-focused organizations see a 61% lower cost-per-lead than outbound-focused companies.  – Source: Hubspot, “The 2012 State of Inbound Marketing” <— recommended reading

2. Social Media is Proven to Generate Leads, and Sales

67% of B2C marketers surveyed say they generated leads through Facebook (39% generated sales), followed closely by Twitter at 43% (19% generated sales). – Source: WebMarketing123, “2012 State of Digital Marketing”

3. You’ll Get More Leads

Companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t.  – Source: Hubspot

And finally, enjoy the following Inbound Marketing vs Outbound Marketing Infograph courtesy of Voltier Digital