Tag: inbound marketing Page 1 of 2

3 Ingredients to Creating a Lead Generating Website

3 Ingredients to Creating a Lead Generating Website

Does it seem like your website should be generating leads, but it’s not? Lots of actual traffic to your site, but few of those visitors actually contacting your…

How to Turn Your Website Into a Lead Generating Machine

How to Turn Your Website Into a Lead Generating Machine

Your company website can, and should, be an important source of new leads for your sales team. As you expand, and look to generate leads and sales beyond…

Take the Lead Saint John - Lessons in Lead Gen for Municipalities

Take the Lead | Lead Gen Lessons for Municipalities

Like many Atlantic Canadian companies, the city of Saint John, in New Brunswick, wants leads. So, Discover Saint John and Enterprise Saint John have teamed up to launch…

Selling to New Markets: The Case for Inbound Marketing

Selling to New Markets: How Expanding Companies Can Generate Awareness, Leads & Sales

Modern digital technology has turned the buyer seller landscape on its head. In the not too distant, pre-Internet, past, a buyer’s source of information about a vendor’s products…

Pudding Parfaits

How to Get More Traffic to Your Website

Who doesn’t wish their website received more traffic? Not just any visitors I hope! Visitors who are interested in, and ideally in the market to buy, your products…

"Blog" Post-It

Why Your Company Will Benefit from a Blog

Blogging is the act of writing articles and publishing them on the Internet (usually your website). You’re reading a blog post right now. And, this post is part…

5 Things We Learned About Export Marketing at Engage 2013

At the beginning of this week I spent two days at the “Engage 2013: Succeeding in Export Marketing and Sales” conference in Saint John, NB. Over 100 business…

Succeeding in Export Marketing: Why Content is King

This week’s marketing advice was actually inspired by a video clip of David Meerman Scott, best selling author of “The New Rules of Marketing & PR”. The video…

5 Big Ways to Market Your Business in a Small Town

If you own a business in a small town you might have discovered that getting the word out and enticing people through your doors isn’t exactly easy. In…

Marketing vs Sales | Why Marketing is Just As Important as Sales

Marketing is as important as sales because marketing is sales, and marketing supports sales. Let me explain. There’s a saying that sometimes goes around in companies that have…