Does it seem like your website should be generating leads, but it’s not? Lots of actual traffic to your site, but few of those visitors actually contacting your…
Your company website can, and should, be an important source of new leads for your sales team. As you expand, and look to generate leads and sales beyond…
Like many Atlantic Canadian companies, the city of Saint John, in New Brunswick, wants leads. So, Discover Saint John and Enterprise Saint John have teamed up to launch…
Modern digital technology has turned the buyer seller landscape on its head. In the not too distant, pre-Internet, past, a buyer’s source of information about a vendor’s products…
Who doesn’t wish their website received more traffic? Not just any visitors I hope! Visitors who are interested in, and ideally in the market to buy, your products…
Blogging is the act of writing articles and publishing them on the Internet (usually your website). You’re reading a blog post right now. And, this post is part…
At the beginning of this week I spent two days at the “Engage 2013: Succeeding in Export Marketing and Sales” conference in Saint John, NB. Over 100 business…
This week’s marketing advice was actually inspired by a video clip of David Meerman Scott, best selling author of “The New Rules of Marketing & PR”. The video…
If you own a business in a small town you might have discovered that getting the word out and enticing people through your doors isn’t exactly easy. In…
Marketing is as important as sales because marketing is sales, and marketing supports sales. Let me explain. There’s a saying that sometimes goes around in companies that have…