Does it seem like your website should be generating leads, but it’s not? Lots of actual traffic to your site, but few of those visitors actually contacting your…
I love research-based stats. Stats about anything marketing and mobile technology related are part of my life. I collect them like some people collect beach glass. Not just…
This blog post will be of interest to any company that has identified a new, non-local, market for your products or services. You’re export-ready, and researching the best…
Your company website can, and should, be an important source of new leads for your sales team. As you expand, and look to generate leads and sales beyond…
Like many Atlantic Canadian companies, the city of Saint John, in New Brunswick, wants leads. So, Discover Saint John and Enterprise Saint John have teamed up to launch…
Content Marketing, which is a component of Inbound Marketing, refers to using content (ex. blogs, ebooks, videos) to generate awareness, leads and sales. Rather than paying to show…
Modern digital technology has turned the buyer seller landscape on its head. In the not too distant, pre-Internet, past, a buyer’s source of information about a vendor’s products…
If your company does business across borders this post about international SEO (search engine optimization) is an important read. Naturally, a global company will want their website to…
Most people would probably agree that consumers use social media, company websites, reviews and online search to guide their buying decisions. And there is a lot of research…
As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads…