Tag: social media Page 1 of 2

Think B2B Buyers Don't Use Online Search & Social Media in Their Buying Process? Think Again.

Think B2B Buyers Don’t Use Online Search & Social Media in Their Buying Process?

Most people would probably agree that consumers use social media, company websites, reviews and online search to guide their buying decisions. And there is a lot of research…

Jab, Jab, Jab, Right Hook

What Social Media and Boxing Have in Common

Last week one of my favorite entrepreneurs, Marie Forleo, interviewed Gary Vaynerchuk on her TV show – Marie TV. Gary Vaynerchuk was there to talk about the ideas…

What Business Owners Need to Know About Video Marketing

Have you ever watched an online video that talked about a product or service? If you have, you’re in the overwhelming majority – a whopping 92% of Canadian…

Should Your Company, Or You, Be Using Twitter?

Twitter can be a great tool to provide customer service, network, talk to your customers and share your expertise. But, when it comes to social media, I don’t believe…

What is Inbound Marketing & Why You Need to Pay Attention

Inbound Marketing is the process of using content to get found by customers.  Companies engaged in inbound marketing create compelling content that draws people IN, keeps them informed, and…

Please Stop With the “Like and Share to Win!”

This post is part rant, part helpful advice. It’s my way to get the word out that the “Like and Share to Win” contests taking over Facebook News Feeds are…

How to Calculate ROI from Social Media

Is it possible to calculate ROI from social media? Yes, it’s possible, but is it necessary? I do believe there is value in knowing as much as you…

Is Your Facebook Page Cover Photo Breaking the Rules?

Update June 27, 2013 – Facebook has yet again changed their rules with respect to cover photos…making parts of this article irrelevant. Here are their new guidelines with…

8 *Legit* Ways to Get More Facebook Page Likes

8 *Legit* Ways to Get More Facebook Page Likes

I’d bet that at one time or another anyone who manages a Facebook page wondered how they can get more “Likes”. It’s a question I’m asked a lot,…

Twitter Header Image

How to Update Your Twitter Header Image

Earlier this week Twitter rolled out a new version of their mobile app, AND a new look for your Twitter profile page. The biggest change you’ll notice is…