Tag: marketing Page 1 of 2

Why Outsourcing Can Be a Good Idea

Why Hiring a Marketing Consultant Can Cost Less than Hiring a Marketing Employee

Does it cost less, or more, to hire a consultant than an employee? Think about your response for a moment. I’m going to take a stab in the…

Pros and Cons of Outsourcing Marketing

Pros and Cons of Outsourcing Marketing

When it comes to marketing, any company really has three options to get it done: Hire an in-house marketing person/team Make marketing the responsibility of someone already on…

Stand Out From Your Competitors

Do This to Stand Out from Your Competitors

This blog post is not about being different for the sake of being different, it’s about being different for the sake of being better. When you do the…

Your Ideal Customers

Know Who Your Ideal Customers Are

“Your Ideal Customers” If you’re a regular reader of this blog that phrase isn’t new to you. I use it often. Why? Because I want to distinguish between…

"Blog" Post-It

Why Your Company Will Benefit from a Blog

Blogging is the act of writing articles and publishing them on the Internet (usually your website). You’re reading a blog post right now. And, this post is part…

5 Things We Learned About Export Marketing at Engage 2013

At the beginning of this week I spent two days at the “Engage 2013: Succeeding in Export Marketing and Sales” conference in Saint John, NB. Over 100 business…

Succeeding in Export Marketing: Why Content is King

This week’s marketing advice was actually inspired by a video clip of David Meerman Scott, best selling author of “The New Rules of Marketing & PR”. The video…

5 Big Ways to Market Your Business in a Small Town

If you own a business in a small town you might have discovered that getting the word out and enticing people through your doors isn’t exactly easy. In…

Marketing vs Sales | Why Marketing is Just As Important as Sales

Marketing is as important as sales because marketing is sales, and marketing supports sales. Let me explain. There’s a saying that sometimes goes around in companies that have…

Marketing to Millennials; What Business Owners Need to Know

Also known as “Generation  Y”, Millennials are those 9 million Canadians who were born between 1980 and 2000 (13 – 33 year olds). They represent the largest generation…