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A little housekeeping before we dive in. When you hear me talk about “brand” I’m referring to a heck of a lot more than a logo, color scheme…
1. Marketing is NOT Dead There has been some talk on the street that marketing is dead. Marketing is not dead. Marketing is evolving, and we need to…
“You can’t please all the people all the time.” Familiar? Of course it is. As a marketer I’d tweak it a bit to “You can’t appeal to all…
I’d bet that at one time or another anyone who manages a Facebook page wondered how they can get more “Likes”. It’s a question I’m asked a lot,…
For many companies and brands SMS Marketing is an extremely effective way to drive sales and customer engagement. Major players such as Coca Cola, Pepsi, Starbucks, General Mills…
Note: this post does not represent the views or opinions of the Saint John Board of Trade, or other members of the committee. This year I’ve been volunteering…
Earlier this week Twitter rolled out a new version of their mobile app, AND a new look for your Twitter profile page. The biggest change you’ll notice is…
Last week Apigee announced the findings of its 2012 Holiday Shopping survey of over 2,200 American adults who have used mobile apps to make purchases, and are aged 18 and…
Cup O’ Joe (aka Café Joe), one of Israel’s biggest coffee chains, has been trying out a form of location-based advertisements in their local newspaper. QR codes were…
The team over at Text Marketer in the UK has released the results of a survey they commissioned to examine consumer attitudes towards receiving text messages from corporate…