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Have you ever watched an online video that talked about a product or service? If you have, you’re in the overwhelming majority – a whopping 92% of Canadian…
Ever hear of the 80/20 rule? In a nutshell, it states that 80% of the results come from 20% of the effort. I’ll save the explanation and case…
You could say this post is a little one-sided…it’s written by a marketing consultant after all. But, I’m OK with that. I believe the rationale presented will be…
Twitter can be a great tool to provide customer service, network, talk to your customers and share your expertise. But, when it comes to social media, I don’t believe…
Inbound Marketing is the process of using content to get found by customers. Companies engaged in inbound marketing create compelling content that draws people IN, keeps them informed, and…
This post is part rant, part helpful advice. It’s my way to get the word out that the “Like and Share to Win” contests taking over Facebook News Feeds are…
Is it possible to calculate ROI from social media? Yes, it’s possible, but is it necessary? I do believe there is value in knowing as much as you…
Last month I blogged about Taking a Stand for Your Brand and the importance of differentiating yourself in order to really connect with your ideal customers. If you haven’t…
If you’re in business, trade shows of some kind are probably in your marketing mix. Let’s not kid ourselves, when you invest upwards of a few grand (or…
Update June 27, 2013 – Facebook has yet again changed their rules with respect to cover photos…making parts of this article irrelevant. Here are their new guidelines with…