Before I get into the meat of this, let’s talk stats because this is important. Mobile is huge. The Canadian Wireless Telecommunications Agency reports that 74% of Canadians…
SMS (aka Text Messaging) has quite a number of very practical and efficient applications in a business setting. It provides an ideal platform for quickly sharing vital company…
The folks over at Vibes created this fantastic Infograph we wanted to share. It highlights the differences between using SMS (text messages) and Twitter for marketing…and how the…
About a year ago Google commissioned research to help them better understand how smartphones are used in consumers’ daily lives, and how they’ve influenced the ways consumers search,…
Today I’m speaking to restaurant owners, but this concept applies to any business with, or considering, an email newsletter. I see it all the time, independent restaurants and…
Mobile Marketing can be anything from having your own app, to text message marketing, to QR Codes and on and on. Essentially it is using a mobile device…
In a nutshell, location based services enable companies and organizations to send messages or deliver advertisements to all mobile users in a given geographic location. Depending on the…