Yesterday the Atlantica Centre for the Arts in Saint John, New Brunswick, issued a press release: “New ‘Virtual College’ tackles programmer and developer shortage“. This new virtual college…
According to Google, roughly 200,000 searches take place every month for the phrase “what is mobile marketing”. Even though the products of mobile marketing are familiar to many…
FOR IMMEDIATE RELEASE Canadians Go Wireless in Increasing Numbers Mobile Communications from Business are Welcome, study says SAINT JOHN, New Brunswick (June 25, 2012) – More Canadians than ever…
Mobile marketing isn’t new to sports teams. For years, National and local level teams have recognized the power of mobile to reach, engage and ultimately sell to their…
Yes, text messaging can be used to improve your health. For example, the Center for Connected Health conducted a 6-week trial with 70 Americans. Half of the participants…
Volkwagen Mexico just launched a smart new campaign to raise awareness about the storage capacity of their commercial vans. In short, their team worked through the night to…
What do all of these brands have in common? Coca-Cola Reese’s General Mills Pepsi Macy’s Papa John’s Pizza U.S. Tennis Association Starbucks Chili’s Coors Light They all use…
Before I get into the meat of this, let’s talk stats because this is important. Mobile is huge. The Canadian Wireless Telecommunications Agency reports that 74% of Canadians…
SMS (aka Text Messaging) has quite a number of very practical and efficient applications in a business setting. It provides an ideal platform for quickly sharing vital company…