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Leveraging SMS & Twitter for Marketing

The folks over at Vibes created this fantastic Infograph we wanted to share. It highlights the differences between using SMS (text messages) and Twitter for marketing…and how the…

popchips Facebook Page

What You Can Learn about Social Media from Udi’s and popchips

Today let’s look at 2 brands that do a great job socializing on Facebook and how you can learn from them to create your own social media strategy. The two…

Are You Using Facebook to SOCIALIZE or ADVERTISE?

If you only think of Facebook as another place to advertise, you’re missing out on its much greater potential!

Unusual QR Codes

Just for fun we’ve compiled a collection of photos that capture QR codes in unusual places.  Disclaimer: we don’t necessarily endorse these as good uses of QR codes!…

QR Code Fail – ‘Make it Beef’ Club

QR Codes that don’t link to mobile-friendly web pages #fail We found this ad inside the Heart & Stroke Foundation’s Healthy Living calendar. What They Did Right: The…

Video: Understanding Smartphone Consumers

About a year ago Google commissioned research to help them better understand how smartphones are used in consumers’ daily lives, and how they’ve influenced the ways consumers search,…

Why Text is Better Than Email for Reaching Your Customers

Today I’m speaking to restaurant owners, but this concept applies to any business with, or considering, an email newsletter. I see it all the time, independent restaurants and…

Why Mobile Coupons are Better Than Paper Coupons

Like me, you probably receive a pile of coupons and flyers in the mail every month. Here’s what I do with mine… I go through them and create…

What is Mobile Marketing? {In a Nutshell}

Mobile Marketing is a pretty broad term. It can be anything from having your own app, to text message marketing, to QR Codes, and on and on. In…