Tag: marketing Page 1 of 2
Does it cost less, or more, to hire a consultant than an employee? Think about your response for a moment. I’m going to take a stab in the…
When it comes to marketing, any company really has three options to get it done: Hire an in-house marketing person/team Make marketing the responsibility of someone already on…
This blog post is not about being different for the sake of being different, it’s about being different for the sake of being better. When you do the…
“Your Ideal Customers” If you’re a regular reader of this blog that phrase isn’t new to you. I use it often. Why? Because I want to distinguish between…
Blogging is the act of writing articles and publishing them on the Internet (usually your website). You’re reading a blog post right now. And, this post is part…
At the beginning of this week I spent two days at the “Engage 2013: Succeeding in Export Marketing and Sales” conference in Saint John, NB. Over 100 business…
This week’s marketing advice was actually inspired by a video clip of David Meerman Scott, best selling author of “The New Rules of Marketing & PR”. The video…
If you own a business in a small town you might have discovered that getting the word out and enticing people through your doors isn’t exactly easy. In…
Marketing is as important as sales because marketing is sales, and marketing supports sales. Let me explain. There’s a saying that sometimes goes around in companies that have…
Also known as “Generation Y”, Millennials are those 9 million Canadians who were born between 1980 and 2000 (13 – 33 year olds). They represent the largest generation…