Category: Marketing Strategy Page 2 of 2
Ever hear of the 80/20 rule? In a nutshell, it states that 80% of the results come from 20% of the effort. I’ll save the explanation and case…
You could say this post is a little one-sided…it’s written by a marketing consultant after all. But, I’m OK with that. I believe the rationale presented will be…
Twitter can be a great tool to provide customer service, network, talk to your customers and share your expertise. But, when it comes to social media, I don’t believe…
Inbound Marketing is the process of using content to get found by customers. Companies engaged in inbound marketing create compelling content that draws people IN, keeps them informed, and…
Is it possible to calculate ROI from social media? Yes, it’s possible, but is it necessary? I do believe there is value in knowing as much as you…
Last month I blogged about Taking a Stand for Your Brand and the importance of differentiating yourself in order to really connect with your ideal customers. If you haven’t…
If you’re in business, trade shows of some kind are probably in your marketing mix. Let’s not kid ourselves, when you invest upwards of a few grand (or…
A little housekeeping before we dive in. When you hear me talk about “brand” I’m referring to a heck of a lot more than a logo, color scheme…
1. Marketing is NOT Dead There has been some talk on the street that marketing is dead. Marketing is not dead. Marketing is evolving, and we need to…
“You can’t please all the people all the time.” Familiar? Of course it is. As a marketer I’d tweak it a bit to “You can’t appeal to all…