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Blogging is the act of writing articles and publishing them on the Internet (usually your website). You’re reading a blog post right now. And, this post is part…
A few months ago I was approached by a company that was in a sales slump and needed help. Sales were down and the owner felt that better…
At the beginning of this week I spent two days at the “Engage 2013: Succeeding in Export Marketing and Sales” conference in Saint John, NB. Over 100 business…
This week’s marketing advice was actually inspired by a video clip of David Meerman Scott, best selling author of “The New Rules of Marketing & PR”. The video…
“Why isn’t our website appearing on the first page of Google?“, or some version of that question, is something I’m often asked. I assure you, if you’ve been…
If you own a business in a small town you might have discovered that getting the word out and enticing people through your doors isn’t exactly easy. In…
Marketing is as important as sales because marketing is sales, and marketing supports sales. Let me explain. There’s a saying that sometimes goes around in companies that have…
Also known as “Generation Y”, Millennials are those 9 million Canadians who were born between 1980 and 2000 (13 – 33 year olds). They represent the largest generation…
My cousin Chris is a huge snowboarding enthusiast. So much so that he spent many years working on the ski hills in British Columbia. So let’s say, for…
Last week I went to the new Second Cup in Saint John. I paid $3.95 and here’s what I received in return: A chance to catch up with…