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Each year, PLANT Magazine surveys Senior Executives from Canada’s manufacturing industry for their annual Manufacturers’ Outlook Survey. For the 2014 survey (sponsored by Grant Thornton), 450 senior executives across Canada were…
For some Canadian companies, opening their doors to American customers is an absolute necessity from the get-go. For others, expanding into the US market happens during a growth…
Does it cost less, or more, to hire a consultant than an employee? Think about your response for a moment. I’m going to take a stab in the…
The truth is – there are no secret tricks to SEO once you understand this: The goal of search providers (Google, Bing, Yahoo, etc.) is to return the…
When it comes to marketing, any company really has three options to get it done: Hire an in-house marketing person/team Make marketing the responsibility of someone already on…
This blog post is not about being different for the sake of being different, it’s about being different for the sake of being better. When you do the…
“Your Ideal Customers” If you’re a regular reader of this blog that phrase isn’t new to you. I use it often. Why? Because I want to distinguish between…
Who doesn’t wish their website received more traffic? Not just any visitors I hope! Visitors who are interested in, and ideally in the market to buy, your products…
Why do companies invest in marketing? Usually it all boils down to increasing sales. There are other reasons, such as increasing customer loyalty, market share, frequency, etc….but even…
Last week one of my favorite entrepreneurs, Marie Forleo, interviewed Gary Vaynerchuk on her TV show – Marie TV. Gary Vaynerchuk was there to talk about the ideas…