Tag: unique value proposition
This blog post is not about being different for the sake of being different, it’s about being different for the sake of being better. When you do the…
“Your Ideal Customers” If you’re a regular reader of this blog that phrase isn’t new to you. I use it often. Why? Because I want to distinguish between…
Why do companies invest in marketing? Usually it all boils down to increasing sales. There are other reasons, such as increasing customer loyalty, market share, frequency, etc….but even…
Last week I went to the new Second Cup in Saint John. I paid $3.95 and here’s what I received in return: A chance to catch up with…
Last month I blogged about Taking a Stand for Your Brand and the importance of differentiating yourself in order to really connect with your ideal customers. If you haven’t…
A little housekeeping before we dive in. When you hear me talk about “brand” I’m referring to a heck of a lot more than a logo, color scheme…