Marketing is as important as sales because marketing is sales, and marketing supports sales. Let me explain. There’s a saying that sometimes goes around in companies that have…
Have you ever watched an online video that talked about a product or service? If you have, you’re in the overwhelming majority – a whopping 92% of Canadian…
Inbound Marketing is the process of using content to get found by customers. Companies engaged in inbound marketing create compelling content that draws people IN, keeps them informed, and…