Category: Customer Experience
This blog post is not about being different for the sake of being different, it’s about being different for the sake of being better. When you do the…
Why do companies invest in marketing? Usually it all boils down to increasing sales. There are other reasons, such as increasing customer loyalty, market share, frequency, etc….but even…
A few months ago I was approached by a company that was in a sales slump and needed help. Sales were down and the owner felt that better…