Tag: sales
Why do companies invest in marketing? Usually it all boils down to increasing sales. There are other reasons, such as increasing customer loyalty, market share, frequency, etc….but even…
At the beginning of this week I spent two days at the “Engage 2013: Succeeding in Export Marketing and Sales” conference in Saint John, NB. Over 100 business…
If you’re in business, trade shows of some kind are probably in your marketing mix. Let’s not kid ourselves, when you invest upwards of a few grand (or…