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I love research-based stats. Stats about anything marketing and mobile technology related are part of my life. I collect them like some people collect beach glass. Not just…
This blog post will be of interest to any company that has identified a new, non-local, market for your products or services. You’re export-ready, and researching the best…
Like many Atlantic Canadian companies, the city of Saint John, in New Brunswick, wants leads. So, Discover Saint John and Enterprise Saint John have teamed up to launch…
Content Marketing, which is a component of Inbound Marketing, refers to using content (ex. blogs, ebooks, videos) to generate awareness, leads and sales. Rather than paying to show…
Modern digital technology has turned the buyer seller landscape on its head. In the not too distant, pre-Internet, past, a buyer’s source of information about a vendor’s products…
When it comes to marketing, any company really has three options to get it done: Hire an in-house marketing person/team Make marketing the responsibility of someone already on…
Why do companies invest in marketing? Usually it all boils down to increasing sales. There are other reasons, such as increasing customer loyalty, market share, frequency, etc….but even…
Last week one of my favorite entrepreneurs, Marie Forleo, interviewed Gary Vaynerchuk on her TV show – Marie TV. Gary Vaynerchuk was there to talk about the ideas…
If you own a business in a small town you might have discovered that getting the word out and enticing people through your doors isn’t exactly easy. In…