Category: Export Marketing
This blog post will be of interest to any company that has identified a new, non-local, market for your products or services. You’re export-ready, and researching the best…
Modern digital technology has turned the buyer seller landscape on its head. In the not too distant, pre-Internet, past, a buyer’s source of information about a vendor’s products…
Each year, PLANT Magazine surveys Senior Executives from Canada’s manufacturing industry for their annual Manufacturers’ Outlook Survey. For the 2014 survey (sponsored by Grant Thornton), 450 senior executives across Canada were…
For some Canadian companies, opening their doors to American customers is an absolute necessity from the get-go. For others, expanding into the US market happens during a growth…
At the beginning of this week I spent two days at the “Engage 2013: Succeeding in Export Marketing and Sales” conference in Saint John, NB. Over 100 business…
This week’s marketing advice was actually inspired by a video clip of David Meerman Scott, best selling author of “The New Rules of Marketing & PR”. The video…