According to the Canadian Wireless Telecommunications Association, nearly 75 percent of Canadians—a whopping 27 million—have a mobile phone. Of those mobile phone owners, 48 percent own a Smartphone.
Smartphone usage by gender and region:
(Source: 2012 Cellphone Consumer Attitudes Study, Canadian Wireless Telecommunications Association)
Interest in storing information on a mobile phone:
43% of Smartphone users are interested in storing coupons on their phone; 1/4 of them are interested in storing their credit card.
(Source: 2012 Cellphone Consumer Attitudes Study, Canadian Wireless Telecommunications Association)
Canadians send 270 million text messages every day:
Smartphones are used everywhere:
(Source: Our Mobile Planet Research, Canada; Google 2012)
Have you ever…?
Scanned a QR Code: 1 in 6
Downloaded an App: 70%
Made a purchase on your phone: 1 in 5
Tried shortcode texting: 1 in 4