Have you ever watched an online video that talked about a product or service?
If you have, you’re in the overwhelming majority – a whopping 92% of Canadian Internet users watch videos online (comScore).
Yes, online videos have become extremely popular, and we’re only just seeing the beginning. The well-known video sharing site, YouTube, welcomes more than a billion people every month! It’s the second largest search engine in the world.
As smart marketers, we go where the people are.
Why Business Owners Should Care About Online Video
1. Videos Sell
After watching a product video, viewers are 85% more likely to purchase (Invodo).
2. Videos Increase Consumer Confidence
52% of consumers say they feel more confident about their online purchases after watching a product video, and 1 in 2 are less likely to return a product if they view a video (Invodo).
3. Videos Rank Higher in Search Engines
When using Google search have you ever noticed that there are often a few YouTube videos near the top of the results? So do the rest of us – 70% of the top 100 search results in Google contain video…which is no surprise considering that Google owns YouTube! For more compelling stats about video and SEO go here.
4. Videos are Easy to Share
Not only can your company easily share videos on your website, email newsletter and social media channels…their distribution increases exponentially as more people watch, then share, your video with their connections.
5. High Return on Investment
When it comes to the types of content generating the highest return on investment, video is number two, after articles (Eloqua).
6. Marketers are Taking Notice
According to the 2013 Social Media Marketing Industry Report, 69% of marketers plan on increasing their use of YouTube this year, making it the top area marketers will invest for 2013.
How Businesses Can Use Video…
To Sell (Introduce new products/services, demos) Example: Fiskars X27 Axe Demo (1:15) | Bayside Dental Clinic (scroll to bottom of page)
To Educate (How-to, white boarding, demos, provide product/industry advice)
To Provide Customer Service (Answer common questions, product use demonstrations) Example: How to Sync Your Phone to Your Car (1:02)
To Promote Events (Event promo videos, short highlight clips)
To Entertain (But often does double-duty, educating or selling)
You’ll be relieved to know…
…that when it comes to using video as part of your marketing mix, Hollywood level production value is not required. Actually, with the right equipment, know-how and time, you/your employees can create these videos yourself.
OR – if you’d rather not get bogged down in the details, Big Fish Media can shoot, edit and post them for you …at less than the cost of a day of advertising on the radio.
Have questions about how we can help you use video as part of your marketing mix? Give us a call at 506-645-7402 or 1-800-634-7470. You can also reach by email on this page.
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