Tag: mobile marketing Page 2 of 2

How the Tourism Industry Can Use QR Codes

Before I get into the meat of this, let’s talk stats because this is important. Mobile is huge. The Canadian Wireless Telecommunications Agency reports that 74% of Canadians…

How SMS Can Improve Company Communications

SMS (aka Text Messaging) has quite a number of very practical and efficient applications in a business setting. It provides an ideal platform for quickly sharing vital company…

Video: Understanding Smartphone Consumers

About a year ago Google commissioned research to help them better understand how smartphones are used in consumers’ daily lives, and how they’ve influenced the ways consumers search,…

Why Text is Better Than Email for Reaching Your Customers

Today I’m speaking to restaurant owners, but this concept applies to any business with, or considering, an email newsletter. I see it all the time, independent restaurants and…

Why Mobile Coupons are Better Than Paper Coupons

Like me, you probably receive a pile of coupons and flyers in the mail every month. Here’s what I do with mine… I go through them and create…

What is Mobile Marketing? {In a Nutshell}

Mobile Marketing is a pretty broad term. It can be anything from having your own app, to text message marketing, to QR Codes, and on and on. In…