Tag: export marketing
This blog post will be of interest to any company that has identified a new, non-local, market for your products or services. You’re export-ready, and researching the best…
Content Marketing, which is a component of Inbound Marketing, refers to using content (ex. blogs, ebooks, videos) to generate awareness, leads and sales. Rather than paying to show…
Modern digital technology has turned the buyer seller landscape on its head. In the not too distant, pre-Internet, past, a buyer’s source of information about a vendor’s products…
If your company does business across borders this post about international SEO (search engine optimization) is an important read. Naturally, a global company will want their website to…
For some Canadian companies, opening their doors to American customers is an absolute necessity from the get-go. For others, expanding into the US market happens during a growth…
At the beginning of this week I spent two days at the “Engage 2013: Succeeding in Export Marketing and Sales” conference in Saint John, NB. Over 100 business…
This week’s marketing advice was actually inspired by a video clip of David Meerman Scott, best selling author of “The New Rules of Marketing & PR”. The video…