Category: Mobile Marketing Page 2 of 3

How the Tourism Industry Can Use QR Codes

Before I get into the meat of this, let’s talk stats because this is important. Mobile is huge. The Canadian Wireless Telecommunications Agency reports that 74% of Canadians…

Delmonte Banana With QR Code

My Banana Has a QR Code

The other day I bought a bunch of bananas at the grocery store and when I got them home I noticed one had a QR Code sticker, in…

How SMS Can Improve Company Communications

SMS (aka Text Messaging) has quite a number of very practical and efficient applications in a business setting. It provides an ideal platform for quickly sharing vital company…

Leveraging SMS & Twitter for Marketing

The folks over at Vibes created this fantastic Infograph we wanted to share. It highlights the differences between using SMS (text messages) and Twitter for marketing…and how the…

Video: Understanding Smartphone Consumers

About a year ago Google commissioned research to help them better understand how smartphones are used in consumers’ daily lives, and how they’ve influenced the ways consumers search,…

Why Text is Better Than Email for Reaching Your Customers

Today I’m speaking to restaurant owners, but this concept applies to any business with, or considering, an email newsletter. I see it all the time, independent restaurants and…

Why Mobile Coupons are Better Than Paper Coupons

Like me, you probably receive a pile of coupons and flyers in the mail every month. Here’s what I do with mine… I go through them and create…

What is Mobile Marketing? {In a Nutshell}

Mobile Marketing is a pretty broad term. It can be anything from having your own app, to text message marketing, to QR Codes, and on and on. In…

How Retail Stores Can Use Mobile Marketing

Mobile Marketing can be anything from having your own app, to text message marketing, to QR Codes and on and on. Essentially it is using a mobile device…

Location-Based Marketing {In a Nutshell}

In a nutshell, location based services enable companies and organizations to send messages or deliver advertisements to all mobile users in a given geographic location. Depending on the…