Internet & Mobile Marketing Blog

By Big Fish Media on February 09, 2012

Just for fun we’ve compiled a collection of photos that capture QR codes in unusual places.  Disclaimer: we don’t necessarily endorse these as good uses of QR codes! If you scan them you’ll see most of these codes have been … Continue reading →

By Big Fish Media on February 06, 2012

QR Codes that don’t link to mobile-friendly web pages #fail We found this ad inside the Heart & Stroke Foundation’s Healthy Living calendar. What They Did Right: The ad is clean and simple; aside from the small-print there is very … Continue reading →

By Big Fish Media on January 31, 2012

About a year ago Google commissioned research to help them better understand how smartphones are used in consumers’ daily lives, and how they’ve influenced the ways consumers search, shop and respond to mobile advertising. Highlights: 79% use a smartphone to … Continue reading →

By Sara on January 30, 2012

Today I’m speaking to restaurant owners, but this concept applies to any business with, or considering, an email newsletter. I see it all the time, independent restaurants and franchises using email lists to keep in touch with their customers and … Continue reading →

By Sara on January 27, 2012

Like me, you probably receive a pile of coupons and flyers in the mail every month. Here’s what I do with mine… I go through them and create two piles. The ‘I could use these’ pile and the garbage pile. … Continue reading →

By Sara on January 26, 2012

Mobile Marketing is a pretty broad term. It can be anything from having your own app, to text message marketing, to QR Codes, and on and on. In a nutshell, mobile marketing is marketing to consumers via their mobile device. … Continue reading →

By Sara on January 24, 2012

Mobile Marketing can be anything from having your own app, to text message marketing, to QR Codes and on and on. Essentially it is using a mobile device to engage with, or market to consumers. Let’s look at a few … Continue reading →

By Sara on January 19, 2012

In a nutshell, location based services enable companies and organizations to send messages or deliver advertisements to all mobile users in a given geographic location. Depending on the system used, your location is tracked by the GPS chip in your … Continue reading →

By Big Fish Media on January 17, 2012

We love Likeable Social Media and so do well-known marketers like Seth Godin, Andy Sernovitz and John Jantsch. We like it so much that we want you to have a copy of this New York Times Bestseller! Enter for your … Continue reading →

By Sara on January 17, 2012

People are spending more time on their mobile phones than ever before. In fact, according to the Canadian Wireless Telecommunications Association, 75 per cent of Canadian households have a mobile phone. When it comes to the most popular device used … Continue reading →