For Valentine’s Day we’re having fun with Text-to-Win. Your company could do the same.
Over on Facebook, we’re giving our local fans the chance to win 1/2 dozen delicious cupcakes from our neighbors at Piece O’Cake Custom Creations.
The Call-to-Action to enter the draw is simply “Text HEART to 555444″.
Here’s Why I Love Text2Win:
1. It’s Modern and Sexy
IMHO, the old-fashioned ballot box to enter a draw is….old-fashioned.
Worried that you’ll limit participation to teens if you use text? Actually, according to Stats Canada, 70% of Canadians have a mobile phone. AND a CWTA study from last year (read: the numbers would be higher now), found that 90% of 18-34 year olds use their phone to text, 79% of 35-44, 66% of 45-54 and 38% of 55+!
2. It’s Portable
With an old-fashioned ballot box you’d have to place one in every location where you wanted to collect entries. This is extremely limiting, and promoting your contest online requires a separate method of collecting entries.
With Text-to-Win you simply promote your Call-to-Action anywhere and everywhere your target audience will be found: Facebook, in an email blast, on the radio, in your storefront, your website, etc.
3. No Muss, No Fuss
With Text-to-Win everything can be automated – if you want. Our application can randomly choose a winner and send a “You’ve Won” text, as well as a “Sorry, you didn’t win” to everyone else. It’ll also text you the winning phone number.
Choose the winner randomly on a certain day and time, choose every nth entry as a winner, or award your prize to the 100th person who texts in.
No fussing with multiple ballot boxes and little pieces of paper.
4. Quick & Easy Set-up
If desired, we can have your Text-to-Win set up and ready to go in under 24 hours!
5. Limit Entry to One Per Person
With Text-to-Win you have the *option* to limit entries to one per mobile phone.
6. Collect Additional Information
Just like on a paper ballot, we can set-up your Text-to-Win campaign to ask each participant for their name and email address (for example).
After texting in they will receive an auto-reply asking them to reply with this information to complete their entry.
7. Fantastic Cross-Promotion Possibilities
Each person who enters your draw will receive an auto-reply that you can customize.
You could use this to invite people to join your Facebook page, read your blog or sign up for your newsletter.
8. No Charge to Enter
Unless the participant gets charged per text by their wireless provider, they will not incur costs to enter your draw. These days, unlimited texting is pretty common-place in cell phone plans, so it shouldn’t be an issue.
9. Unlimited Entries
Ever try to stuff your ballot into a over-flowing ballot box? With Text2Win there’s no such thing, our platform accommodates an unlimited number of entries!
I could go on, but I think you have the picture.
Interested in setting up a Text-to-Win for your company or organization, give us a call at 1-800-634-7470, we’d be happy to help so you’re up and running in no time!
