Internet & Mobile Marketing Blog

By Big Fish Media on April 19, 2012

Before we get into the meat of this, let’s talk stats because this is important. Mobile is huge. The Canadian Wireless Telecommunications Agency reports that 74% of Canadians have a mobile phone…that’s 25.5 million people! Gartner, Inc. projects that by … Continue reading →

By Sara on April 11, 2012

The other day I bought a bunch of bananas at the grocery store and when I got them home I noticed one had a QR Code sticker, in place of a produce label. Under the QR Code it simply said … Continue reading →

By Big Fish Media on February 09, 2012

Just for fun we’ve compiled a collection of photos that capture QR codes in unusual places.  Disclaimer: we don’t necessarily endorse these as good uses of QR codes! If you scan them you’ll see most of these codes have been … Continue reading →

By Big Fish Media on February 06, 2012

QR Codes that don’t link to mobile-friendly web pages #fail We found this ad inside the Heart & Stroke Foundation’s Healthy Living calendar. What They Did Right: The ad is clean and simple; aside from the small-print there is very … Continue reading →

By Sara on January 24, 2012

Mobile Marketing can be anything from having your own app, to text message marketing, to QR Codes and on and on. Essentially it is using a mobile device to engage with, or market to consumers. Let’s look at a few … Continue reading →

By Sara on January 05, 2012

Naked QR Codes #fail We think QR Codes are really great, but due to a lot of misuse they are in danger of getting a bad reputation. ….before you write them off all together, think of it this way, are QR Codes … Continue reading →