Internet & Mobile Marketing Blog

By Big Fish Media on May 18, 2012

What do all of these brands have in common? Coca-Cola Reese’s General Mills Pepsi Macy’s Papa John’s Pizza U.S. Tennis Association Starbucks Chili’s Coors Light They all use SMS (text) as part of their marketing strategy. With 74% of Canadians … Continue reading →

By Big Fish Media on April 19, 2012

Before we get into the meat of this, let’s talk stats because this is important. Mobile is huge. The Canadian Wireless Telecommunications Agency reports that 74% of Canadians have a mobile phone…that’s 25.5 million people! Gartner, Inc. projects that by … Continue reading →

By Sara on April 11, 2012

The other day I bought a bunch of bananas at the grocery store and when I got them home I noticed one had a QR Code sticker, in place of a produce label. Under the QR Code it simply said … Continue reading →

By Big Fish Media on April 09, 2012

SMS (aka Text Messaging) has quite a number of very practical and efficient applications in a business setting. It provides an ideal platform for quickly sharing vital company information with employees. Check out this fantastic infograph to learn how your … Continue reading →

By Big Fish Media on March 07, 2012

The folks over at Vibes created this fantastic Infograph we wanted to share. It highlights the differences between using SMS (text messages) and Twitter for marketing…and how the two can work together for maximum benefit.

By Sara on February 13, 2012

For Valentine’s Day we’re having fun with Text-to-Win. Your company could do the same. Over on Facebook, we’re giving our local fans the chance to win 1/2 dozen delicious cupcakes from our neighbors at Piece O’Cake Custom Creations. The Call-to-Action … Continue reading →

By Big Fish Media on January 31, 2012

About a year ago Google commissioned research to help them better understand how smartphones are used in consumers’ daily lives, and how they’ve influenced the ways consumers search, shop and respond to mobile advertising. Highlights: 79% use a smartphone to … Continue reading →

By Sara on January 30, 2012

Today I’m speaking to restaurant owners, but this concept applies to any business with, or considering, an email newsletter. I see it all the time, independent restaurants and franchises using email lists to keep in touch with their customers and … Continue reading →

By Sara on January 27, 2012

Like me, you probably receive a pile of coupons and flyers in the mail every month. Here’s what I do with mine… I go through them and create two piles. The ‘I could use these’ pile and the garbage pile. … Continue reading →

By Sara on January 26, 2012

Mobile Marketing is a pretty broad term. It can be anything from having your own app, to text message marketing, to QR Codes, and on and on. In a nutshell, mobile marketing is marketing to consumers via their mobile device. … Continue reading →